How it all started..

JANUARY 2024

Vision Ignited

A group of seasoned media professionals, each with decades of experience in media, research, and analytics, noticed a growing gap: businesses were drowning in data but starved for insight. The idea was born — to create a smarter way to connect data, media, and strategy.

February

In the heart of Singapore

OnDemandIQ was officially formed. We set out to build a company that transforms how brands understand and connect with their audiences — one insight at a time.

March

Assembling the Dream Team

Researchers, data scientists, media thinkers, and storytellers came together. Diverse minds, one mission: make media analytics smarter, faster, and more actionable.

November

First Product Launched: Streamer Sentiment Index (SSI)

Our flagship product, SSI, launched to help streaming platforms decode user perception, improve experiences, and stay competitive in the content war.

Here's why we are at best

We are a group of highly experienced professionals who bring a wealth of expertise across various industries. With deep knowledge in data analytics, VOD streaming trends, advertising, and market research, they are committed to delivering actionable insights that drive business growth and innovation.
ODIQ Anthony Dpbson
Anthony Dobson
Chief-Executive-Officer | ONDEMANDIQ

Over 30 Years of Media Measurement Expertise Across Asia, Latin America, and the U.S. Co-Founder of AMPD (est. 2017), a pioneer in digital audience and content measurement. Co-Founder of Fusion Analytics, successfully acquired by BVA-BDRC.

AudienceIQ gets you verified viewing data straight from real user accounts—no guesswork, just the facts. (44)
Tatt Chen
Chief-Executive Officer | SHAREPARTY INSIGHT

Over 20 years of experience building consumer panels, advising political campaigns, and delivering insights worldwide. Founder of EK2A, successfully acquired by TNL MediaGene.

AudienceIQ gets you verified viewing data straight from real user accounts—no guesswork, just the facts. (45)
Chris Havemann
Chief-Executive-Officer | REALITYMINE

A veteran insights entrepreneur who pioneered passive measurement technology for the world’s leading research firms. Founder of ResearchNow, later acquired by Dynata.

AudienceIQ gets you verified viewing data straight from real user accounts—no guesswork, just the facts. (46)
Andreas Velter
Chief-Revenue-Officer | ONDEMANDIQ

With 25 years in media analytics and software development, co-founded TechEdge—an industry-leading platform later acquired by Kantar.

Our Purpose & Principles

To deliver actionable media and consumer insights through innovative analytics platforms—ensuring measurable impact, high accuracy, and global relevance for our clients.

To be the most trusted partner for data-driven decisions in media, advertising, and consumer intelligence across Asia and beyond.

Innovation

We continuously push the boundaries of data analytics, providing clients with the most cutting-edge tools and insights to stay ahead in a competitive industry.

Transparency

We uphold the highest standards of ethical responsibility, ensuring that every insight we deliver is accurate, transparent, and unbiased.

Privacy

We handle all information responsibly, ensuring it is collected, stored, and used in compliance with data protection laws and best practices. Upholding privacy builds trust—and trust is the foundation of every insight, relationship, and decision we support.

Resiliency

In an industry that never stops evolving, we stay flexible and responsive, adapting our strategies to meet the changing needs of our clients and the market.

Our Products

We will get you started and going till your website is ready to launch on HubSpot CMS.

Audience Measurement

We will get you started and going till your website is ready to launch on HubSpot CMS.

Advertising Effectiveness

We will get you started and going till your website is ready to launch on HubSpot CMS.

Creative Talent

We will get you started and going till your website is ready to launch on HubSpot CMS.

Our Services

Content Testing & Creation
Evaluate and develop content that resonates with audiences and drives engagement.
Streaming Monetization
Optimize revenue through ads, subscriptions, partnerships, and hybrid models.
Content Acquisition & Licensing
Source and secure the right content through strategic partnerships and licensing deals.
Streaming Analytics & Competitive Intelligence
Deliver insights into viewer behaviour, market trends, and competitor strategies.
Custom Research Projects
Tailor research solutions to answer your unique business questions and innovation goals.
Marketing & Customer Acquisition
Design and execute strategies to grow and retain your streaming audience.
User Experience (UX) and User Interface (UI)
Improve platform usability and design to enhance viewer satisfaction and loyalty.