We Help You Reach the Right Streaming Audiences from the Start

With accurate screening and demographic targeting, we ensure your decisions are grounded in real viewer behaviors and market realities
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We Help You Understand Who’s Really Watching

We profile streaming audiences across life stages, regions, and digital behaviours to give you a reliable foundation for smarter strategies. From casual viewers to binge-watchers, urban to rural, subscribers to switchers—we capture them all.

We Help You Segment with Precision

Our methodology ensures representation across key attributes:

  • Age & Gender

  • Region & Urban/Rural Split

  • Household Income

  • Employment Status

  • VOD Usage Behavior

  • Subscription Type & Frequency

This gives you a 360° view of your target market—before diving into deeper insights.

We Help You Build Insights That Matter

It all starts with the right sample. With strategic screening, we:

  1. Define who matters most to your business

  2. Filter for relevance using behavioral and attitudinal indicators

  3. Create a balanced and diverse respondent base

  4. Lay the groundwork for deeper emotional, usage, and satisfaction insights