ReActIQ™ – Real-Time Reactions, Real-World Relevance

ReActIQ™ is ODIQ’s breakthrough real-time audience survey platform, designed to capture what people think, feel, or intend — exactly when they act. By integrating passive digital behaviour tracking with agile, behaviour-triggered surveys, ReActIQ™ uncovers authentic insights with unmatched speed and precision.

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Actual Behaviour in Real Time

Traditional surveys are often disconnected from reality — relying on memory, generalisation, and delayed responses. This leads to biased data, low relevance, and lost context.

ReActIQ™ changes the game by triggering surveys based on actual behaviour in real time. Whether your audience has just finished binge-watching a series, engaged with an ad, or completed a purchase, ReActIQ™ captures their thoughts when they’re clearest and most honest.

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Behaviour-Triggered Survey Engine

ReActIQ™ is a behaviour-triggered survey engine that enables:

Real-time contextual feedback
Hyper-targeted audience segments
Instant insight capture when recall is at its peak

No more guesswork. No more recall bias.

Just fresh, relevant, and real audience intelligence.

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Designed for Modern Research Needs

ReActIQ™ is purpose-built for brands, platforms, agencies, and studios facing the speed and complexity of today’s digital environment.

ReActIQ™ is the go-to solution for:

A quick insights on content or campaigns

Testing reactions to upcoming releases

Understanding user experience in high-demand moments

Optimising cross-channel strategy

Digital platforms tuning into real user sentiment