Unlocking Viewer Insights for Smarter Streaming Decisions
A comprehensive syndicated study that evaluates the key aspects of the customer experience and market positioning for Video on Demand (VOD) streaming services. The survey will deliver comparative insights across all the major global, regional and local VOD platforms, comparing brand perception, marketing effectiveness, content satisfaction, localization strategies, pricing and payment processes, and user experience and interface (UX/UI). The results will inform strategic decisions to enhance service offerings and customer satisfaction.
Dive Deeper into Streamer Sentiment with Proprietary Insights
This is our add-on service to the Stream Sentiment Signal, where clients can subscribe to deeper insight, by setting their own survey questions targeted at their own or competitor subscribers and users. The answers to these deeper insights will be available exclusively to supporting clients, providing a cost-effective solution to custom studies.
Normative Insights, Exceptional Results
AdIQ offers quantitative insights into the performance of advertising campaigns, providing clients with a normative database of category benchmarks. By comparing campaign metrics across industries, AdIQ helps contextualize performance, offering a clear view of where campaigns stand. As a precursor to future campaign lift analysis (LiftIQ), it equips clients with the insights needed to refine strategies and optimize outcomes.
Isolate Impact, Elevate Performance
LiftIQ is designed to analyze the true impact of advertising campaigns through the use of broad test and control methodologies. By comparing the behavior of exposed and unexposed groups, LiftIQ isolates the effects of a campaign, offering detailed insights into metrics such as brand awareness, purchase intent, and sales lift.
Typical outputs from LiftIQ studies include:
- Brand Lift: Changes in consumer awareness or perception of the brand.
- Purchase Intent Lift: The influence of the campaign on consumers' likelihood to purchase.
- Sales Lift: Direct correlation between the campaign and an increase in sales.
- Ad Recall Lift: Measuring how well the audience remembers the campaign.
Maximize Impact with the Perfect Talent
TalentIQ is a performance metric solution designed for content creators, production companies, media owners, and advertisers. It provides insights into consumer perceptions of personalities, celebrities, actors, and influencers, offering a data-driven approach to identifying the best talent for projects. By evaluating key metrics like public sentiment, influence, and popularity, TalentIQ helps users make informed decisions about casting, partnerships, and endorsements, ensuring the talent chosen resonates with audiences and aligns with campaign goals.
Precision in Every Talent Decision
TalentFit takes your talent selection to the next level, helping you make the most informed decision possible. Already have a shortlist of potential talent? TalentFit dives deeper into key metrics to answer questions like:
- Which actor will best resonate with your target audience?
- Is this influencer's appeal still growing, or has it plateaued?
- Who aligns most with your brand values and project goals?
By evaluating performance, cultural relevance, and audience sentiment, TalentFit helps reduce the risk of talent missteps and ensures that the final choice is the best possible fit for your campaign or project. It's the data-driven edge you need to secure the right talent, every time.
A comprehensive syndicated study that evaluating the key aspects of the customer
Evaluate Talent, Refine Your Roster
SqreenTest offers a cost-effective solution for conducting online qualitative insights to test talent. Whether you're evaluating new faces or established personalities, SqreenTest allows you to gather in-depth audience feedback quickly and affordably. It helps you understand how talent connects with your audience, providing valuable insights before making a final decision.