OnDemandIQ is excited to announce the expansion of our streaming audience measurement service into Japan, South Korea, and Vietnam. This builds on our current coverage in Taiwan and Southeast Asia (Indonesia, Malaysia, Philippines, Thailand, and Singapore).
This expansion of our panel-based passive audience measurement service captures streaming consumption across all devices, including CTVs. It will be delivered to clients through our AudienceIQ dashboards and raw data offerings.
To support this growth into Japan, South Korea, and Vietnam, we’ve partnered with a leading insights provider. Backed by decades of expertise in delivering trusted insights across Asian markets, this provider complements our existing panel partner, ShareParty Insights.
This partnership delivers actionable metrics and KPIs to optimize your content pipeline, inform strategic planning, and manage acquisition and churn more effectively, with platform and title-level consumption data.
We’re committed to providing top-tier audience measurement services, and this partnership highlights our dedication to supporting your growth in the region.
Interested in learning more about our planned expansion into Japan, South Korea, and Vietnam? Click here to register your interest, and we’ll keep you updated with timings, rate cards, and samples as we approach the launch.
Thank you for your continued trust in OnDemandIQ. We’re excited to work with you to unlock the full potential of your content in Asia and beyond.