Anthony Dobson
CEO | OnDemandIQ
In the competitive streaming landscape, understanding how viewers interact with your content is crucial for success. Our latest data from Taiwan reveals a striking divergence in user behavior between Disney+ and other major platforms like Netflix and iQIYI. These insights underscore the power of content architecture in shaping engagement and highlight opportunities for platforms to optimize their strategies.
A Tale of Two Viewing Habits: Disney+ vs. Netflix and iQIYI
While Netflix and iQIYI users dedicate a staggering 83% and 89% of their viewing time to TV series, Disney+ users split their attention more evenly—59% on TV shows and a substantial 41% on movies. This difference isn’t just about preference; it’s about how the structure of your content library influences viewer behavior.
This divergence reveals a key dynamic: a high consumption of movies on Disney+ inevitably impacts view time. Movies, while powerful for their marquee appeal, are typically shorter and less conducive to binge-watching than TV series. As a result, this heavy reliance on movies limits the potential for extended view time per title, unlike the episodic content that drives sustained engagement on platforms like Netflix and iQIYI.
What This Means for Content Strategy
Understanding how content type affects viewing habits is critical. Platforms with a strong focus on episodic content see higher engagement, while those leaning heavily on movies may face challenges in sustaining viewer attention over time. This is where AudienceIQ comes in. Our tool helps you:
- Analyze how different content types drive engagement.
- Tailor the content mix to encourage binge-watching and habitual use.
- Identify regional preferences to optimize your library.
Disney+’s Top Performers: A Global Content Tapestry
Disney+’s success in Taiwan is also reflected in its diverse lineup of top-performing titles. In February, the platform showcased a rich mix of movies and TV series from around the world, appealing to a broad audience.
Disney+ Top Movies: A Blend of Global Hits
Chinese cinema made a significant impact with titles like Light Shop (2024) and Brotherhood of Blades (2014), while U.S. blockbusters like Maleficent: Mistress of Evil (2019) and Deadpool & Wolverine (2024) continued to captivate viewers. Taiwan’s own The Gangs, the Oscars, and the Walking Dead (2019) and South Korea’s Project Wolf Hunting (2022) further enriched the platform’s offerings.
Disney+ Top TV Series: South Korean Content Leads the Way
South Korean productions dominated the top TV series chart, with Unmasked (2025) and May It Please the Court (2022) leading the pack. These shows, alongside China’s Guardians of the Dafeng (2024) and the U.S.’s Will Trent (2023), highlight the global appeal of Disney+’s content. Additionally, the American political thriller and Hulu Original, Paradise (2025) has garnered attention for its compelling dystopian narrative and star-studded cast.
Transform Your Platform with Data-Driven Insights
At OnDemandIQ, our AudienceIQ tool leverages passive data across all devices, including CTVs, to provide unparalleled insights into real user behavior.
Imagine the impact of making data-driven decisions that align with your audience’s behavior. With AudienceIQ, you can stay ahead of the competition and build a platform that resonates with viewers.
Call to Action
Ready to elevate your content strategy? Request a demo of AudienceIQ today and discover how our insights can transform your platform’s performance. Book a time here.
Comments