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LogiXML Acquires OnDemandIQ, Solidifies Commitment to SaaS BI Solutions
McLean, VA (July 31, 2008) - LogiXML, Inc., the fast-growing provider of interactive, web-based Business Intelligence (BI) solutions, announced today that it has acquired Los Angeles-based OnDemandIQ, a leading provider of on-demand sales analytics solutions. Cooley Godward Kronish LLP represented LogiXML in the transaction. Terms of the deal were not disclosed.
As a result of the acquisition, the entire OnDemandIQ team will be integrated into LogiXML. Steve Schneider, OnDemandIQ’s co-founder, will assume the new role of chief technology officer for LogiOnDemand, where he will continue to develop industry-leading, innovative BI solutions based on the SaaS model.
This strategic move enables LogiXML to expand its suite of Software-as-a-Service (SaaS) BI solutions with the addition of a robust sales analytics platform that will serve as the core of LogiOnDemand, LogiXML’s SaaS division that leverages the company’s world-class BI software to provide hosted solutions for business users.
"OnDemandIQ has been a pioneer in developing user-friendly, web-based tools that empower sales teams with access to actionable data in real-time through easy-to-use dashboards and reports," said Arman Eshraghi, CEO and founder of LogiXML. "Their technology was built upon the LogiXML platform from the beginning, so it’s a natural evolution that we come together to further the development of interactive business intelligence solutions."
OnDemandIQ, which has earned recognition in the sales analytics industry for its scalability, affordability and user-friendly graphic dashboards, enables data aggregation from multiple sources such as CRM and accounting software, marketing, finance, HR and operations. It also supports data integration from spreadsheets and new data sets to provide comprehensive performance data in a web-based interface that is available from any PC or mobile device.
Schneider has been a leader in the development of innovative SaaS business intelligence solutions since 2006 when he co-founded OnDemandIQ. Prior to this launch, he served as a practice manager at Proxicom, a leading web technology company.
"From the outset at OnDemandIQ, we recognized LogiXML's ability to deliver best-of-breed business intelligence solutions and its leadership in implementing Web 2.0 technology in the BI industry to make for a more interactive user experience," Schneider said. "This new venture will leverage the complementary technologies of both companies to deliver a more robust and insightful sales analytics engine that adds value to the organization."
With OnDemandIQ, sales teams-from the VP to the field reps-can access critical sales and operations data and actually gain actionable information from the data. Rather than being bogged down with spreadsheets and complicated formulas, OnDemandIQ allows sales departments-with little to no intervention from IT-to aggregate sales, marketing, HR and other data. Now, sales reps can access individual and team metrics, as well as their own sales commission data; managers can create report cards for team members, compare sales activity against goals and among team members, and even correlate sales performance with training data to spot weaknesses and opportunities for continuing education. Meanwhile, marketing and sales strategists can use the system to identify points of opportunity among product lines and plan outreach strategies accordingly.
By virtue of its role as a leading SaaS provider of analytic solutions, the acquisition of OnDemandIQ by LogiXML makes a lot of sense on the face of it," said Peter Traynor, editor in chief of DashboardInsight.com. "We look forward to observing how the company intends to leverage the acquisition, integrates going forward, and how the new key people will be utilized."
"OnDemandIQ adds another layer to our commitment to making insightful business intelligence accessible to the SMB market, backed by enterprise-grade technology," Eshraghi said. "It's a quest of sorts, driven by our desire to help businesses perform better by providing them access to information they can use and share. Bringing OnDemandIQ into the fold is a major milestone in that direction."
A free live demo of OnDemandIQ is available at www.ondemandiq.com.
For more information about LogiOnDemand, go to www.logiondemand.com.
About OnDemandIQ
The OnDemandIQ Sales Intelligence Platform is a web-based service that allows you to effectively understand and communicate sales performance throughout your organization. Through web-based dashboards and reports, all members of your sales organization will be up-to-date on their performance and able to make better sales strategy decisions. OnDemandIQ also provides total sales force management consulting services including compensation, forecasting/goal setting, sales force design, and analysis. For more information visit www.ondemandiq.com.
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